When you're not CP+B, or Wieden+Kennedy or some other trendy bitch with a + in your name, you have to work a little harder to attract the talent. We figured since we'd never met a creative who didn't swear like a sailor's drunken butch-dyke aunt on steroids, they might sit up and take notice of a stuffy old global agency with the gonads to use one of the greatest fucking words in the english fucking language in our URL. If you want to visit the actual site, click here. Entering the name "Matt Jacobs" will get you in the front door. Click image above to view screens.
Permalink
In October 2007, Listerine asked us for a way to tell consumers about the importance of rinsing twice a day. Hundreds of thousands of germs grow in the average mouth during the night and cause that breath we all love to wake up to. Rinsing with Listerine before bed makes for a healthier and less stinky mouth. Or so they say. Click image above to view and read the story.
Labels: Listerine, Portfolio, Rapp
Permalink
