Benjamin Posch

In March 2007, we began a global brand refresh, that included new pack designs, and a new look for Camel advertising. These are a few of my ideas for them. Click image above to view.

Labels: Agent16, Camel, Portfolio

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The Camel Artist Packs were a series of cigarette packs redesigned by artists and sold in limited quantities. They were hugely successful amongst the Camel loyalists and many people view them as collector's items. The book I created was a companion piece sent to all the smokers on our mailing list. They sold for rediculous amounts on eBay. Click image above to view, or click here to view the book in pdf form.

Labels: Agent16, Camel, Portfolio

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Centerfold for Camel No.9s Product Launch. Click image above to view.

Labels: Agent16, Camel, Portfolio

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While I worked at Agent 16, we created a hybrid of our company and the Res Group (creators of Resfest) to cross into a new kind of culture driven advertising. This is the credentials deck that I created for the project. More after the break.


View the intro. Quicktime, 28mb.


View the case studies. Quicktime, 238mb.

Labels: Agent16, Portfolio

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