In October 2007, Listerine asked us for a way to tell consumers about the importance of rinsing twice a day. Hundreds of thousands of germs grow in the average mouth during the night and cause that breath we all love to wake up to. Rinsing with Listerine before bed makes for a healthier and less stinky mouth. Or so they say. Click image above to view and read the story.
Labels: Listerine, Portfolio, Rapp
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